With its “SciENCE for Creative Industries” programme, the WWTF aims to fund projects and endowed chairs which broaden the scientific foundation for the creative industries and thus contribute to their strengthening in Vienna.

This type of research is located at the interface of natural sciences, technology, history, social science and art on the one hand and the creative industries working in music, multimedia, design, movies, theatre, etc. which cover a considerable workforce in Vienna.

In Vienna, creative industries are understood to comprise those knowledge-intensive business segments (typically of a cultural orientation) which have their roots in individual creativity, skills and an inventive mind. They also offer a potential for economic welfare and the creation of new jobs through the utilisation of intellectual property.